Nike has teamed up with New York graffiti artist and fashion designer CLAW Money for a limited release Blazer sneaker, to be released this summer at select retail accounts. The style will feature an eyelet pattern that is feminine, graphic, and subtly incorporates CLAW’s three taloned “mark”. Colorways will include Zest/White and Pink Fire, Flame Red/White and Ice Blue, and Black on Black with Anthracite. “I thought the Blazer would be a perfect canvas since it’s the brand’s first sneaker for playing basketball.”
Nike has a rich heritage of producing innovative products that have gone on to define performance within sport and style away from the court or field. The Nike Blazer is one shoe that has transcended the boundaries between sport and style, moving beyond the court and into the realm of street culture. This unique partnership between Nike and CLAW Money creates the next level of dialogue between Nike’s product and the very culture that has embraced it. Dialogue and insight from an outside perspective has always been at the heart of Nike innovation. Constant discourse with, and insights from, the world’s greatest athletes have continued to inform the design process. Acknowledging the culture they inspire, embrace and draw from is fundamental in respecting the product and creating forward looking design, be it for the ultimate runner or an urban lifestyle. “Nike and street art, have been teaming up since day one”, says Jesse Leyva, designer for Nike. “The worlds of sports and street are close, but what for me was very interesting about this project with CLAW was a female eye towards the iconic Blazer”.
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